I’ve been designing for my own business for years and have worked with dozens of clients on their products and services as well.

I started my design career back in 2015 when I created and designed my own magazine called Holl & Lane (which eventually became The Kindred Voice). This magazine taught me how to design to tell a story, visually, and I fell in love with the process. Since then I’ve honed skills in website design, podcast production, and Substack!

I now work with high-powered clients on the creative pieces of their business, with a roster that includes activists, executive directors, singers, television personalities, non-profits, and more.

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Ready to work together? Email me at kindrededitor@gmail.com to get started.

“Sarah Hartley is a Jill of many trades and Master of them all.  Whether you need graphic design for social media, website design, or an expert to help you launch a Substack, Sarah should be your first and last call. Her specialty in Substack has added immeasurable value to my clients’ book launch campaigns—not only can she get a Substack up and running, she is an expert at best practices in maximizing visibility and impact, creating audience engagement and building community, and growing your audience in an authentic way.  Sarah is also lightning fast, professional, and fun to work with. Hire her.”

—Emily Lavelle
Emily Lavelle Communications

Substack Support

I’ve worked with clients ranging from activists, singers, TV personalities, writers, and more. Whether you’re just starting on Substack or need more guidance, here’s how I can help:

SUBSTACK IN A WEEK

This is for you if you’re brand new to Substack and are feeling overwhelmed with where you should even start. Throughout that week together, we will:

  • Do the basics of setting up your Substack

  • Create your Substack graphic assets

  • Learn what each piece of Substack is for

  • Create a launch schedule

  • Chat for 30 minutes so I can answer any questions

  • Check in after two months to see how it’s going!

SUBSTACK UPLEVEL

You’re already on Substack and are feeling like you’re ready to go bigger. Maybe it’s to introduce a paid tier, maybe it’s to look at new angles to grow, maybe it’s to understand the new options Substack is now offering. This is what we’ll do together in 90 minutes:

  • Prior to our call, I’ll take a look at your current stats to see what’s working and what isn’t

  • We’ll have a 90 minute call to discuss what I found and my suggestions for growth

  • We’ll talk through new things you need to know

SUBSTACK REPORTING

If you just need someone to dig into the data for you each month and provide suggestions, this is for you.

  • I’ll dig into what worked and what didn’t, where you’re seeing growth, and where it’s coming from

  • I’ll also provide suggestions of things to try to encourage growth.

  • All the data will be put together into a Google Doc for you

Minimum three month commitment

Graphic Design

Ever since I created my own magazine, I’ve fallen in love with graphic design. Now I design everything from magazines to line sheets to downloadable PDFS to social media graphics.

  • Creating original graphics to post on social media for a variety of projects (Substack/blog posts, podcast episodes, new launches, etc.) 

  • Creating downloadable PDFs for everything from speaker and media kits to product catalogs

  • Creating a branding kit to use throughout your social media presence

  • Create social media templates to use to promote new blog/Substack posts

Website Design

I’ve been designing websites on Squarespace for over a decade for clients ranging from authors to small businesses. Here’s how we can work together on your website:

WEBSITE REFRESH

If you already have a Squarespace website but just want to refresh it with updated language, branding, etc., I’d love to help you.

Please note: I only work on Squarespace websites.

Pricing: $2250

WEBSITE DESIGN

If you have a website but want to transfer to Squarespace, or you don’t yet have a website and need one, I’m ready to help!

We’ll get you set up on Squarespace, work through your branding and design, create pages specifically tailored to what you need, and more.

Pricing: $3000

Podcast Production

After starting my own podcast years ago, I fell in love with the process of bringing these conversations to life. Here are a handful of ways I can help you with your podcast:

  • Professionally edit each episode

  • Write show notes to be shared with each episode

  • Upload to your podcast host

  • Create graphics for each new episode

Pricing: $275/episode

  • "I have been lucky to work with Sarah Hartley for more than a year. Sarah is immensely talented in a variety of ways—design, ideation, marketing, and writing. But possibly the best parts of working with Sarah are her adaptability, her calm demeanor, and her swift problem-solving skills. I cannot recommend her highly enough!"

    Lisa Hazen
    Founder, Lisa Hazen Design & Editorial

  • "I would not have been able to launch The Inner Work Dispatch without the invaluable experience and expertise Sarah provided making the process - from idea to the first post - streamlined and easy. Sarah understood my vision right away and she took that vision and she executed on it. I'm so happy I have Sarah as my partner in bringing my thoughts and reflections into the world every week and I could not do it without her detail oriented dedication. She's also a true pleasure to work with and working with her takes all of the stress and worry out of the entire process."

    Zerlina Maxwell
    Sirius XM Host, Writer of The Inner Work Dispatch on Substack

  • "I met Sarah through another of her clients, one who called her the Substack Sherpa -- and man, was that accurate! Sarah did her research by combing through my Substack, and then she painstakingly walked me through what was working for me, and what wasn't. The result has been a far more beautiful, readable, and logical Substack site. I couldn't be more grateful!"

    Karen Walrond
    Speaker, author and creator of The Make Light Journal

  • “Sarah Hartley is an outstanding Substack specialist whose expertise and creative approach make her an invaluable partner for anyone looking to launch, grow, or refine their Substack presence. With a background spanning writing, podcasting, graphic design, and digital strategy, Sarah brings a rare combination of skills and a deep understanding of the Substack platform to her consulting work. If you're seeking a knowledgeable, creative, and reliable consultant to help you navigate Substack—whether you're just starting out or looking to take your publication to the next level—I highly recommend Sarah. Her blend of strategic insight, creative flair, and genuine care for her clients’ success makes her a standout choice for Substack consulting services.”

    Shannon Watts
    Author, Activist, Founder of Moms Demand Action


IG New Branding.png
Leaving Well.png
Cover art for the podcast Reading Through Life

Cover art for the podcast Reading Through Life

Flyer for women's self defense course

Flyer for women's self defense course

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Skwalwen Botanicals brand deck

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

Interior spread for Holl & Lane Magazine

  • "Sarah is not only deeply aligned with quality and efficiency, but also highly values listening, kindness, and integrity. That all combines for a really fabulous experience when working with her on graphic design, social media and marketing, and podcast production! Her innate business savvy is also an added bonus and I consider her such a valued and important strategy support team member for my business!"

    Naomi Hattaway, Host of Leaving Well Podcast

  • "Partnering with Sarah was one of the best decisions I’ve made so far. I really didn’t know what I wanted, but she asked all the right questions that lead to the final product in such short time. I would highly recommend her and I personally look forward to partnering with her in the future."

    Zachary, Zulu Tango Papa

  • "We have worked with Sarah on several design projects over the years including line sheets, order forms and brand decks, and she has always been excellent to collaborate with. She is thorough, efficient, and detail oriented, and communicates clearly and promptly. The materials she has created for us look beautiful and showcase our brand in an elegant and polished way. I would recommend Sarah to anyone seeking a professional graphic designer ~ she is wonderful!"

    Courtney Tait, Skwalwen Botanicals

  • “I knew I wanted to step up my game. Substack. Instagram. LinkedIn. I’ve only always created my own content — and knew I wanted to continue to do so — but needed someone I could trust to just uplevel the look and presence of what I’m putting out there in the world. And then BOOM. I hired Sarah. And she has changed the game. And not only that — but she’s just an awesome person to work with. Five stars, y’all!”

    Brooke Baldwin, Author, TV Personality